Sky notches up eight millionth subscriber

Sky has finally hit its 8m subscriber target – meeting its December 31 target. James Murdoch, Sky’s Chief Executive, said in a statement: "Sky is achieving strong growth. Nearly one in three homes and counting have chosen Sky and we are especially well placed to broaden Sky’s appeal as entertainment and communications come together. We thank our current and future Sky customers for joining in and for helping to make Britain one of the world’s leading digital TV marketplaces." Sky’s key operational targets for the medium term are to reach 10 million DTH subscribers in 2010, with 25 per cent penetration of Sky+ and 30 per cent Multiroom penetration.