Channel 4 is considering dropping the subscription on FilmFour, its only remaining pay TV service, according to the Media Guardian.
Subscribers currently pay around £7 a month for FilmFour, which also comprises a timeshift channel and a ‘popular’ movies station called FilmFour Weekly.
The switch – currently being mulled over by chief exec Andy Duncan – would likely herald the introduction of more adverts on the channel, which has traditionally broadcast movies uninterrupted.
Earlier this year the audience share for youth-oriented station E4 doubled after it became a free service and launched on Freeview. C4, which has since launched free-to-air factual channel More4, could house FilmFour in another recently-acquired Freeview slot.
Source: Digital Spy
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