Channel 4 severed its last link with conventional pay TV yesterday by moving FilmFour on to the Freeview service. In July it will join Channel 4, E4, E4+1 and More4 on the free-to-air digital service that sits in more than 5 million homes.
Andy Duncan, chief executive of Channel 4, said the move reflected the broadcaster’s strategy of getting its channels into as many households as possible. He added that there were economic reasons for cancelling FilmFour’s subscription service, which had 320,000 customers paying a total of £2.2m a year.
FilmFour has also announced that it will go free on satellite, although it isn’t clear if that means Free To Air or Free To View.
Source: Guardian
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