VOIP, or voice over Internet protocol is a technological market that is growing and is quickly finding its way into mainstream America. In 2005, the industry showed earnings of US$256.2 million, but it is expected to more than triple that by 2009.
Due to the high demand by consumers and other end users, semi conductor vendors are being pushed to keep up. The high growth means that the vendors have to understand the changing trends and wants of the consumer, and they must develop a relationship with theses consumers who want high performance, low power, and especially cost effect solutions to their needs.
As more consumers enter the technology world, the increase in competition drives carriers to look for inventive ways to reduce expenses and increase profit. This same drive is behind the innovations in the emerging VOIP market and is effecting DSL, Broadband, and even mobile networks.
Not only are services being improved, but the products are benefiting from this increased competition. The introduction of duel or wireless fidelity hands sets are just one more challenge the semiconductor vendors are facing. The market demands that the vendors provide cost effective, high performance solutions to the new technology and that they keep it on a single chip.
The key to survival for the semiconductor vendors is to know their client base. This relationship will help them understand and meet the changing needs of the end user and give them the competitive edge in the market.

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