FreshTel provides VoIP products in ASDA UK

FreshTel, the Australia-based VoIP vendor, and its hardware partner Binatone, have started to sell their Internet Phone service is Wal-Mart’s UK retail arm, ASDA.

ADSA began selling the Freshtel Internet Phone in 122 of its UK stores in June 2007. The retailer is selling the device under the Binatone Internet Phone brand, and it is powered by Freshtel.

Freshtel hopes the agreement will lead to further deals with Wal-Mart to sell the product in other markets, such as the US, Europe and Latin America, where VoIP subscriber numbers are rapidly expanding.

Binatone has a long-standing relationship with Asda and its move into internet phones is indicative of the rapid growth this part of the market is experiencing.