Philips is planning to demonstrate its new range of Aurea LCD TVs at the IFA 2007 consumer electronics trade show in September.
Ambilight is said to improve picture quality by making images seem sharper and also helps to reduce eyestrain because there is less difference between the lighting on the screen and the surrounding area.
The latest Aurea technology goes one step further. The Aurea sets are fully LED back-lit, so that the light actually glows through the case border, creating a dynamic frame effect
According to Philips, Aurea brings light and colour in an unparalleled, highly visual and immersive fashion.
To minimise the appearance of speakers, the Aurea range uses 26 tiny drivers as opposed to larger speakers.
The 42″ 42PFL9900D will be the first model to be released. It will offer 1080p resolution with 8000:1 dynamic contrast and increased refresh rates and will retail for around $6895.