Setanta starts a news buzz

The sports newcomer, Setanta is out to launch a major attack on the one main sports news channel Sky Sports News.

This is a joint venture between Virgin Media and Setanta and is launched today into a world where Sky have been dominant for virtually as long as anyone can remember, never before have they had competition at this level and it will give them something to think about.

This 24 hour sports news channel will be in a sector that it is felt is already overloaded with news, after all there is only so many times that the same story can be repeated over and over again.

But you would have to think that there is more to this, maybe it has something to do with the fact that Sky and Virgin had that famous fall out and this could be Virgin Medias way of getting back at Sky!