The Italian based Telecommunications Company, are looking to increase their UK subscriber base by around 200,000 by the end of 2008. They have a huge advertising campaign planned which will be launched in January and will be aimed at getting customers to sign up to the Tiscali IPTV service.
At the moment the company are signing up around 250 new customers to this service every day, which is good going, and it is expected to have on board around 50,000 by the end of 2007.
Apparently the company have held back the advertising so far, as they wished to see how other companies managed the market, going on that not very well! Tiscali have failed to reveal the cost of this advertising campaign but the plan is to be the selling of the triple play broadband service, which would include broadband, TV and Phone service.
Tiscali have around three million customers in the UK by the beginning of October 2007, this includes over two million broadband customers, and they expect this to expand dramatically.