Sky Movies to launch Anytime campaign

Sky Anytime, is to be the pivotal point for a new £2 million brand awareness campaign from Sky Movies. The campaign will be the first since the so called re-branding Sky’s premium channel line up, back in spring 2007.

According to Mediacom and IPM, who planed the new push, it will combine an integrated cross-media campaign, with traditional press advertising, cinema, online, and on-air promotions via, Sky’s channel network.

The idea is for sky movies to differentiate itself from other available film services, highlighting both the internet download service, and the fact that the films are commercial free, during the movies themselves.

Although rival Film4 has an online download system it has included commercial breaks since its move to basic packages.

Story link: Sky Movies to launch Anytime campaign