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January 17, 2008

Viewers in the UK changing their ways


by David Allen
 Viewers in the UK changing their ways<br />

It has been a long time coming, but it seems that the viewing public are no longer being tide to the television schedules being made by the TV stations. This has to be something to with the amount of services that are on demand recently, like the BBC’s iPlayer.

Yet a year only seventeen per cent of the TV consumers were watching on demand content, but now the whole picture has changed, with thirty seven per cent of the viewing public are now watching some sort of on demand content.

In general it seems that viewers believe that the current style of TV scheduling is far too restrictive for the lifestyle that people are leading these days and of course the availability of equipment or new services has a lot to do with this increase, but what viewers want these days is the same high quality content, but delivered on a flexible schedule where they can watch what they want, when they want.

Story link: Viewers in the UK changing their ways


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