DSG International, the owner of Currys, is to stop selling analogue television sets and DVD recorders and has stopped placing orders for analogue-only equipment. Currys’ managing director Peter Keenan, is concerned at the high volumes of analogue TVs still on sale in the UK. He has said: “We favour early transition to a digital only range. Digital provides a better deal for customers and reduces waste by removing the requirement for soon-to-be-obsolete analogue tuners in our TV range and the unnecessary purchase of extra digital set-top boxes." Ninety per cent of all televisions sold in Currys, PC World and on the Dixons website have digital tuners. In 2004, Dixons led the campaign to stop selling VCRs.

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