HD DVD rising…

An initial dip HD DVD sales, when Warner Bro’s announced dropping the format, has now been corrected in the states.

According to NPD Group data, the week ending January 19:

• 33% of all high definition set-top unit sales were HD DVD
• 63% of all high definition set-top unit sales were Blu-ray
• 4% of all high definition set-top unit sales were Dual Format.

As you can see from the figures, this is a huge correction after the previous weeks figures were released, Blu-ray were enjoying a 90% share of sales.

Of course the correction was helped along by the likes of Toshiba for instance, who slashed their HD DVD players from $200 to $100.

Toshiba better hope that helps, after a reported spends of $2.7million for an ad slot at the American Super bowl on Sunday!