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February 6, 2008

Amazon invests in LoveFilm, becomes biggest shareholder


by Grant Draper
<br /> Amazon invests in LoveFilm, becomes biggest shareholder<br />

On a quest for world domination, Amazon has taken it’s next step, by becoming the majority shareholder in leading online DVD rental company, Lovefilm.

The deal will include a cash investment and partnership agreement.
“Our investment will allow Lovefilm to grow the business further and we are excited to be part of their future”

Until the re-branding is complete, Amazon will continue with its own DVD rental service.

Story link: Amazon invests in LoveFilm, becomes biggest shareholder


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