Big-time, mobile phone players, Orange and T-Mobile have made an announcement that they will together, pilot a new venture into multimedia broadcasting and mobile TV viewing in London, via NextWave Wireless and UMTS MBMS based TDtv.
The pilot project is due to begin later this year, in west London, with the intention of demonstrating that the cost of providing mobile TV and multimedia to a mass-market at a viable price by combining mobile operators to share unpaired 3G spectrum and standard based TDtv broadcasting system network.
This experiment is intended to be a forerunner to show that mobile services providers in over 50 countries, where unpaired 3G service is available can operate more economically as a consortium.
The pilot scheme is intended to last for six months and will allow T-mobile and Orange customers to access 10 digital radio stations, and as many as 24 high-res TV stations at a far lower price per channel than currently available.
This increased picture quality and additional channels, is expected to prove conclusively that customers demand is for mobile TV broadcasting and digital radio can be met at a much lower cost. The TV channel line-up will include nearly all of the major premium UK TV channels.
Other operators throughout Europe and the Asian Pacific region, who also have access to unpaired UMTS are being invited into the pilot scheme to observe the operation, as well as the leading manufacturers of handsets capable of receiving TDtv.
The driving force, behind all of this co-operation is to prove that delivery of these multimedia and TV channels can be greatly reduced if the organisations work together to bring down costs to the company’s, and the consumer.
A T-Mobile representative said; “We are committed to widening the appeal of our Mobile TV offering, from the point of view content and user experience. Last year, we revamped our offering with the addition of three Sky Mobile TV packages and eight BBC TV and radio channels to provide customers with more choice. On a technical level, our involvement with this TDtv pilot is intended to raise awareness of the potential of broadcast mobile TV and help stimulate the development of an industry-wide ecosystem in which operators, handset”
And that: “Manufacturers and content providers collaborate to realize a robust commercial proposition. TDtv uses part of the licensed 3G spectrum which is unused at the moment and is a technology that can scale to support high simultaneous usage levels without any degradation in quality. This solution would be ideal for broadcasting live, large sporting events such as the 2012 Olympic Games to high population densities.”