The end of unlimited broadband packages

With the trend for watching video and TV over the internet set to grow it seems that the words “Unlimited Broadband” will soon disappear from all ISP adverting and packages. Most broadband users have been used to signing up for these unlimited packages and in most cases they have managed to stay within the fair use system.

However following the success of the BBC’s iPlayer and the fact that sooner or later YouTube who are responsible for almost ten per cent of all internet traffic will be turning to high quality, means that many more users will be increasing their usage and thus will put increased pressure on the ISP’s.

The unlimited broadband packages are likely to be replaced by a package that has a fixed download ceiling. Obviously once this limit has been hit there will be either extra charges or limited broadband access, which is not going to please the customers as they are being offered devices like the iPlayer which they will be very cautious about using.