GfK Asia announces soaring sales of HDTVs

Janet Harris

GfK Asia announces soaring sales of HDTVs
Market intelligence company, GfK Asia, reports growing demand for flat-panel Tvs in Asia, driven by falling retail prices, and an increase in consumer spending power.

The firm predicts that over 22 million flat-screen TVs will be sold in the region in 2008.

The research covers China, Korea, Taiwan, Thailand, Vietnam, Singapore, Indonesia, the Philippines and Australia, but excludes Japan.

Sales of flat-panel TVs in Asia increased 62 per cent in the last half of 2007, but still haven’t caught up with traditional CRT televisions, which account for two thirds of TVs sold.

Steven Kaiser, GfK Asia’s commercial director of consumer electronics, expects the demand for flat screens in the region to soon catch up with supply, slowing the rate of price decreases.






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