New rules on advertising

The communications regulator Ofcom are planning a complete overhaul on the rules which govern the advertising on television, which in reality is going to mean that there will be more adverts on the channels that are allowed to be ad supported.

What will follow is not only the gap in which adverts will be looked at, but also the allowable minutes and how many there should be within certain programmes. These rules will only apply to ITV, Channel Four, Five, GMTV and S4C.

It looks as if the main rule that governs adverts, the twenty minute rule, this is the gap that there must be in between each break, this could be dropped for certain types of programme, which would allow the adverts to be placed in better positions to suit the flow of the programme and not just because a break is needed.