Sumo TV to move down the Sky programme guide

Cellcast, the parent company of Sumo TV, has sold its prime 144 and 145 EPG positions in a deal worth £1.4m. The proceeds from the transaction will be used by Cellcast for general working capital, and to repay a £500,000 facility from Headstart.

In addition to the cash sum, Cellcast exchanged the two entertainment positions for one slot elsewhere in the entertainment category.

It is not yet known where Sumo’s new position will be. The channel broadcasts old achieve footage, nostalgia clips, retro American advertisements and youtube type content.

The changes are expected to start at the beginning of April 2008.

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