Nuts TV to launch in May

Even without knowing anything about the magazine, the title simply says it all. Nuts TV has been planned out to cover four key genres and the programming will be based around this plan. Clearly this is going to be a male orientated channel and everything about it including the marketing campaign will no doubt reflect this.

The marketing campaign itself will be starting shortly and will be fronted with a headline which can only be described as a little near the mark, “Nuts TV – Get it Regularly” but they do have a specific market in mind, which all marketing will be directed at.

As far as programming goes, this basic initial layout is going to be something like this: From 8-9pm each evening the theme is going to be “cops and crashes”, 9-11pm football, 11pm-midnight “fights and darts” and midnight-1am girls. It is the sort of channel that would on when the boys do not want to go out.