BBC gets tough with ISP’s

This has been coming for some time, in fact since the launch of the hugely successful iPlayer on Christmas day, there has been a campaign by ISP’s regarding the cost of the increased traffic that all the downloading is accumulating. In fact it is estimated to be costing around £831 Billion and it is the ISP’s who have to pick up the bills.

But instead of giving the ISP’s a sympathetic ear the BBC’s Director of Future Media and Technology, Ashley Highfield has been reported as posting a blog which could only be described as “Threatening” as he said that he would “Name and Shame” all those ISP’s who have against or unhelpful when it came to the launch of the iPlayer.

In the past ISP’s have suggested that the BBC help towards to cost of the increased traffic, but the BBC see it as charging content providers, this would mean that they could charge users for the connection as well as charging the content providers too. The BBC feels that the ISP’s need to restructure their pricing to take into account the additional traffic that individual subscribers are using.

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