IPTV to push pay TV take-up in Europe

According to a new report by telecoms analyst, Analysys Mason, the roll-out of IPTV will drive the further adoption of pay-TV in Western Europe, leading to growth in the market.

The report – ‘Pay TV in Western Europe: market sizings and forecasts 2005-2013′ suggests 3.2% growth in the number of pay-TV households, from 90.6 million in 2007 to 109.2 million by the end of 2013.

More people are expected to use IPTV services following the digital switchover, and its popularity is also expected to increase as content improves.

According to the report, IPTV will be used by 15% of Western European households by 2013, compared with just 6% in 2007.

The growth in IPTV uptake, which tends to be a low-cost option, is expected to contribute to a slow down in pay-TV spend.

Analysys Mason is based in London, and has offices in Cambridge, Dubai, Dublin, Edinburgh, Madrid, Manchester, Milan, Paris, Singapore and Washington DC