BT and O2 join for Mobile Broadband
by David Allen
As the market begins to heat up in the mobile broadband sector there are a few alliances being formed in order to combat the issues of providing a viable service that is truly available throughout the country.
One such alliance is a new five year deal between O2 and BT.
They are going to be rolling out a new mobile broadband service for business, which is the O2 service that can reach speeds of up to 20 Mbps.
This speed is the fastest in the UK and will now be available to more users outside the O2 network, though maybe not quite up to the high speeds of 20 Mbps, but possibly at the same level as Vodafone.
BT will also be designing and putting into place a new network. It is this that O2 would be able to use in order to cope with the predicted growth of mobile broadband and even mobile phones that use up bandwidth for the business user.
Story link: BT and O2 join for Mobile Broadband
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This is very interesting.
Often times in the past large corporations have gone into partnership with ventures such as this.
My feeling has been that they have done this to soften the fall if it goes wrong, but on the flip-side this will enable BT and O2 to offer a market leading mobile broadband solution to customers ahead of competitors, and with enough money and marketing clout to do it properly!
What is interesting is with the new mobile broadband (shown on their website) Blackberry-style device BT are aiming squarely at consumer users without alienating business users that will also find the device useful (if they don’t already have a BlackBerry of course).
I think this shows something about consumer broadband users, that are ever-more demanding to have business features such as mobile broadband and mobile email when they are on the move.
Comment by Robert — May 20, 2008 @ 4:19 pm