New series charts future of mobile data usage

A new series of quarterly articles, under the banner of Thought Leadership, is being prepared by two leading industry analysts.

The first in the series from ChangingWorlds is titled: Overcoming Subscriber Interaction Costs Using Personalisation to Increase the Value of the Mobile Internet.

Written by Prof. Barry Smyth, together with Peggy Anne Salz, the focus will be on personalisation and content discovery for the mobile Internet.

Prof. Smyth is the chief scientist at ChangingWorlds and is a recognised expert in the area of artificial intelligence and advanced personalisation.

Peggy Ann Salz is the chief analyst at MSearchGroove and is a well-known speaker at industry conferences on the topics of mobile search, content discovery, social media and personalisation.

The combination of Prof. Smyth’s expertise and the media profile enjoyed by Peggy Ann Salz and her online destination will ensure that this Thought Leadership series becomes essential reading for mobile executives and the mobile industry at large.

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