Vodafone to drop speed claims

Following the complaint by 3 to the Advertising Standards Agency (ASA), Vodafone has decided to drop the claims that their mobile broadband service which is seen on the TV, internet and other media, can achieve speeds of up to 7.2 Mbps.

Although Vodafone recently announced that they would be upgrading their networks in several cities throughout the UK, this in order for those areas to be capable of achieving the famed 7.2 Mbps too.

But this is not going to be enough for the company to claim in their advertising that they can offer users a speed that can only be achieved in certain areas of the country.

In the meantime 3 can still only offer their users a speed of 2.8 Mbps, but they are in the process of being able to offer a similar service as Vodafone, a speed of 7.2 Mbps by the end of the summer.

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