Ofcom acts on broadband speed claims

The communications regulator ,Ofcom, has passed up the opportunity to put a halt to the claims being made by internet service providers about the speeds that they say subscribers may be able to get.

At the moment all they need to do to cover the company, is put the words “up to” in front of the estimated top speed available.

This covers them for all occurrences and leaves the subscriber feeling that they have not been informed correctly about the service.

Ofcom had the chance to put an end to this, but decided to still allow them to advertise any speed that they want.

The only requirement from now on is that when a new subscriber signs up for their service, it is at this point that they must tell the new customer what speed than can expect to receive.

Further more, this is a voluntary code of conduct, which means that the ISPs are not required to follow these directions and there are no sanctions for an ISP who claims that their connection speed is up to 8 Meg, providing that they can provide this speed somewhere within their network.

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