ITV wins talent show ratings war

June 9, 2008

The high profile ITV show “Britain’s Got Talent” has beaten the BBC’s “I’ll Do Anything” on the grand final days, by a considerable margin.

This proves that there is a huge difference between the two channels’ perception of their target audiences.

Amazingly there were 14.4 million viewers watching the nation’s talent show where the ordinary people showed off their extraordinary talents with a place at the Royal Variety Show on offer.

While at the even higher end of the talent scale were the pros and semi pros that were looking get a place in the west end production of “Oliver”, yet they only got 7.3 million viewers.

These ratings show that despite what the channels’ heads are saying these shows really do attract huge audiences, and to stop producing them would be commercial suicide for ITV and BBC too, as they need to prove that the content that they produce is better than the other channels.


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