BT Vision starts marketing campaigns

The IPTV service offered by BT is about to launch its first marketing campaign.

This will promote the latest film from Disney, Prince Caspian from the Narnia stories.

It will be the first advertising campaign to be run on BT Vision, and to make it special viewers are going to be able to watch extended trailers and have the possibility of winning a spectacular holiday to New Zealand for the whole family.

Because this is IPTV, advertisers are able to get an exact measurement of the amount of viewer who are looking at the advertising material because they are interactive.

Being the first marketing effort on BT Vision there will be many other advertisers watching from the sidelines to see how it is received.

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