OFT jumps on Kangaroo

Once the Office of Fair Trading started looking into Kangaroo, the video on demand joint venture from BBC Worldwide, Channel Four and ITV, there was little chance that it would be getting the thumbs up without any questions being asked.

The OFT has now decided that there are just too many factors to take on board and in effect, as a joint venture between the main UK broadcasters, the OFT has seen no alternative but to hand the case over to the Competition Commission.

The companies behind Kangaroos will be very disappointed at this decision for a couple reasons.

The first is that the competition commission has up to twenty four weeks to come to a decision.

The second is that while all this is going on their competition, like Apple and Google, are busy building up their own brands of VoD, but because they are not UK based they are able to continue without any interference.