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July 2, 2008

Kick the SMS habit says Palringo

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by Grant Draper

The EU’s deadline for cutting the cost of SMS messaging sent abroad was yesterday, meaning that European companies have already got their strategies in place to abide by the directive set.

Palringo will be urging people to reduce the amount of text messaging sent abroad, and use alternative sources of communication that can have a lot less in the way of cost implications.

With mobiles now incorporating state of the art communications technology, SMS seems to be yesterday’s fad, and with the likes of instant messaging easily accessible now from most mobiles, it’s a wonder people still bother to text.

The fact is, millions of people already use similar forms on communication at home, or at work, but have not made a similar transition when they are on the move.

1 in 4 of the worldwide population currently own a instant messaging account, and if that’s not enough, there’s email, and social networking sites such as Facebook and MySpace.

People don’t need to use text messaging anymore, especially with the rising cost of Mobiles, and the decreasing cost of internet access worldwide.

Internet access is minimal, and 99% of social networking sites and instant messaging applications are free to download and use, including Palringo.

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