On Demand in VOD deal with OTE

London-based On Demand Group has been selected by the Hellenic Telecommunication Organisation S.A. (OTE), of Greece, to provide outsourced video-on-demand services.

OTE, Greece’s largest telco, is extending its services with the provision of IPTV to its customers.

The deal, to work with OTE on its video-on-demand service, marks On Demand’s expansion into the Greek market, building on its existing European business in Spain, Italy, Germany and Austria.

Tony Kelly, Managing Director of On Demand Group said: “This deal with OTE meets our topline objective of expanding our business into new markets. It demonstrates our core competency of being able to bring compelling content services to market rapidly to give the operator maximum leverage over competition, and also utilizes our world leading skills for driving on-demand penetration and usage.”