Following the successes of mobile operators such as The Carphone Warehouse, Virgin Media are looking for third party dealers to sell the company’s broadband services along with cheaper computers.
The plan is to follow the lead set by the mobile phone industry, where phones are sold at heavily subsidised rates in order to gain new customers.
This can work within the broadband sector too, it is just how they are going to do it which will ultimately make all the difference as to whether it will be a success or not.
There are many dealers in the High Street who are looking to get into the broadband business.
They just need the right tools and Virgin Media may just be able to help them.
As with any business, they believe that their plan is going to be better than anything the competition can offer.

HDTV/3D TV News
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