BSkyB’s plans to offer the top channels from Sky to terrestrial viewers through Freeview for a small fee, have been cancelled.
Sky are claiming that the media watchdog, Ofcom, has been dragging its heels on making a decision, proving to Sky that dealing with Ofcom is no picnic.
Ofcom does not have anything against Picnic from Sky, it is just that when international businesses and government departments go head to head they do not always seem to see eye to eye.
This has prompted Sky to trim things down at Picnic until Ofcom have made their decision.
Most of the people employed on Picnic are likely to be deployed to other sectors within the company.
Ofcom have always said that addition of Sky One, Sky Movies and Sky Sports One to the Freeview service would be good for customers, even though they would have to pay a subscription fee.
It is just the amount of time needed to make a decision that is the problem.