Vodafone cleared for “Unlimited” claim

There can be hardly any place where a Vodafone advert has not appeared, but the one which claimed that Vodafone provided unlimited internet mobile broadband access actually annoyed a lot of people, who complained to the Advertising Standards Agency (ASA).

However, despite these complaints the ASA have decided that the advert was fine, even though the Vodafone mobile broadband service has a limit of 500 Mb and the fact that so many people complained about it.

The main reason for Vodafone getting away with it was because they included the providers fair usage policy, therefore this does not mean that the advert should be banned or even altered in any way.

The use of the word unlimited is still a grey area for both customers and the providers, but while the providers can step around it with text, then the customers are going to be confused.

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