Second slot on Sky Box for loyalty

For the first time, the second slot in Sky’s set top boxes is going to be used by a third party operator.

Nuts TV has teamed up with the viewer relationship management system, MiCard, to run a loyalty card scheme.

The card is placed in the second slot while the viewer watches Nuts TV and it will accumulate points in a similar manner as other schemes work in stores etc.

These points can then be used to buy products and services from retailers like Dixons and Just Eat.

As the first of its type, some of the other broadcasters who may consider bringing in their own loyalty cards, will closely monitor the Nuts TV loyalty card.

Could this become just too much, with cards for every channel, or will it be passed by as fad? The figures will give us the answers in a few months time.