Sky invests £10m to market Sky+HD

Sky is pushing its Sky+HD service with a £10m marketing campaign, as well as some impressive offers.

Just for this month, the price of Sky’s HD box has been halved to £75.

Sky+HD offers 26 HD channels, including six movie channels, Sky One and BBC channels.

If that isn’t enough to attract new customers, Sky is pushing its HD offering with ads on TV, in cinemas, outdoors, online, and in the press.

The ads will focus on the viewing experience provided by HD, which is said to be four times clearer than standard definition, with enhanced quality and depth of colour.

The adverts will show sports and film scenes accompanied by the Cyndi Lauper song, “True Colours”.

The campaign was created by brothers and sisters and v3.

Story link: Sky invests £10m to market Sky+HD