Phorms future uncertain at some ISP’s

Phorm had initially thought that when they started trails with BT, that this would be the start of a great relationship with all of the UK’s internet service providers, but when news of the secret BT trials can to light, everything changed.

Now it seems that although BT have gone ahead with their third and final trial of Phorm, the other internet service providers may not be using the targeted advertising system after all.

First, to bail out was Orange and now it seems that Virgin Media are not as keen as before to use the Phorm service on their network.

There has been a huge uprising against the introduction of Phorm, including many anti Phorm websites being set up to put the word out about the issues that they have with this system.

Even the EU information commissioner has got onto the Phorm issue by demanding clarification of the Phorm system and how it fits into the European data rules; the ball is in BT’s court at the moment, so everyone has to wait to see if and when Phorm will be used.

Story link: Phorms future uncertain at some ISP’s