Mobile broadband is complementary

Unlike other mobile broadband providers, Virgin Media feels that this type of broadband connection should be complementary to fixed line broadband, rather than a service that competes with it for customers.

According to Virgin Media, they see mobile broadband as being part of a bundle of services with TV, phone and broadband; they do not see this service as a stand-alone product, which can be sold to the masses indefinitely.

This is the reason why Virgin Media has entered the market at this stage and not earlier according to the company’s Chief Executive, Neil Berkett.

Mobile broadband has an appeal to certain customers, but the market has been flooded with offers of so called “free” laptops included in with mobile broadband contracts and with these contracts lasting up to two years, it is the renewal rate which will show if the demand is still there or not.