Video on Demand more popular than IPTV

A new report from Continental Research, suggests that Video on Demand (VOD), is more popular than IPTV.

In its ‘TV 3.0: The Digital and Internet TV Report’, London-based research agency, Continental Research, finds that VOD via TV is watched more often and for much longer than IPTV, although it does say that this could be due to the different type of content watch with each medium.

Viewers are also more satisfied with VOD, with 91% of those surveyed satisfied with VOD via TV, while only 62% of IPTV viewers were satisfied with the experience.

The report goes as far as to suggest that IPTV should be considered an addition to VOD via TV, rather than an alternative.

Tim Barber, Associate Director at Continental Research said: “Over time we do expect IPTV and VOD via TV to converge. This will increasingly be driven by advanced TV sets that allow viewers to view online content on their main TV set, effectively blurring the distinction between VOD and IPTV. The internet has transformed industries as diverse as banking, music and travel. This process of transformation is now fully underway for TV.”