When money is tight it is a simple fact of life that some things must go and for fixed line operators of both voice and broadband, it is even more difficult when there is an emerging market developing right in front of their eyes.
Mobile broadband has grown significantly over the past year and there are some experts who believe that, one day, mobile technology will overtake its fixed line cousin.
However, despite the take up of mobile broadband, the market for fixed line broadband is safe enough for now, according to research conducted by Ovum an industry specialist.
They found that although many customers are feeling the effects of the credit crunch, they have no plans to completely switch from one service to the other.
Although this may seem to be good news for the providers, consumers are planning on scaling back their expenditure in this area.