T Mobile to beef up marketing plans

T Mobile intends to take its mobile broadband products to the people as part of a £115 million marketing plan.

It has increased its marketing budget by fifteen per cent, to help grow its market share for these services.

When it comes to the contract business, T Mobile is looking to increase this sector by a massive thirty per cent.

However, SIM only and mobile broadband services will get the major push during 2009.

Although these are very different markets, they will be pushed just as hard to gain new customers.

The company will be looking to introduce new style advertising in order to get the right product in front of the right people.

To help them do this they will be looking into a more integrated type of marketing.