Virgin Media’s P2P plans shelved

Has Virgin Media caved in to pressure from the big players in the music industry, by shelving its plans to introduce a fully legal and above board music sharing service for their customers?

Virgin Music Unlimited was due to be launched in a matter of weeks and actually represented a huge investment by the company.

If it had matured into a successful business it would have been the first fully legal file sharing service.

This project has been under the microscope since it was first announced, not by the music industry, but by other internet service providers and of course consumers, who would see this as an opportunity to go legal.

However, alas, Virgin Music Unlimited will not be launched – the reason is believed to be down to cost.