Sky offers HD box for £49

Yesterday, buying a new Sky+ HD set top box would have cost £150, but today this same box is going to cost just £49, as BSkyB begins a huge marketing drive to attract more subscribers to Sky HD.

With around seven million homes already owning televisions that are capable of receiving HD TV and being used for HD gaming, it is an opportunity too good for Sky to miss.

All they have to do is get the word out to these potential new customers.

Selling the set top box for just £49 would seem to be a risky move, but Sky insist that they will be able to recoup this money within just twelve months through the Sky+ HD subscription package.

Sky’s satellite customer base is around 9.3 million at the moment, but only 779,000 of these customers actually subscribe to Sky+ HD.