Lack of VoD means more illegal downloads

A study by Essential Research into Video on Demand (VoD) has been looking at the industry from the user’s point of view and it is not good reading if the industry is hoping that it has a long term future.

The whole sector is confusing to the user in areas such as copyright issues, charges and even finding legal VoD sites, which is why the report found that users tend to use VoD as and when needed and why some are even turning to illegal download sites.

Yet despite this depressing look at this particular sector, there is a great demand for VoD based on TV programming, and it makes no difference if there are adverts or not.

Gradually users of these services are finding that being tied to the TV schedules is no longer essential, as they can quite easily watch the programmes that they want to, when they want to.