LG chooses GyPSii software for social networking

GeoSentric yesterday announced that GyPSii, its location-enabled mobile digital lifestyle application, is to be installed on LG mobile phones.

Under the agreement, new LG mobile customers will be given access to GyPSii software.

GyPSii, a geo-mobility social networking platform, enables location-aware content sharing, friend finding and social networking – with the ability to view contacts and content on a map.

GyPSii will offer the services in partnership with Intrinsyc, LG’s navigation solutions provider.

LG and GeoSentric will share the revenues generated by advertising and sponsorship on GyPSii enabled handsets.

“As demand for Social Networking and Navigation on the mobile phone increases, it is vital that these services form an essential element of the LG customer offering on our new devices,” said DooWhan Sang, LG Electronics Vice President.

He added that LG is ‘delighted’ to have GyPSii software preinstalled on its new range of next generation devices.

GyPSii CEO Don Harple said: “We look forward to working with LG as the GyPSii community builds and we open up new revenue streams across the impressive range of mobile devices.”

GyPSii will first be installed on LG’s Windows Mobile devices, followed by Android and Java-enabled phones.