Flirtomatic to use Xtract mobile intelligence

Flirtomatic, a mobile social networking service, plans to use Xtract’s flagship software tool Social Links to analyse user data and more accurately target adverts.

Social Links will give Flirtomatic a 3D dashboard style overview of member profiles.

The 3D profiles will show age, location, gender, behaviour patterns, and influence information in an easy to understand diagram.

Flirtomatic can use data gathered by social links to target influential members with new campaigns – aiming for viral take-up via word of mouth marketing.

London-based Flirtomatic plans to use the insight gained to build a revenue stream from third part advertising.

Mark Curtis, Flirtomatic CEO, said: “The early results from customer segmentation are very insightful and exciting.

“We can now see considerable potential, as the business scales, to directly improve our revenues through a sophisticated view of our customers, their behaviour and the pattern of their relationships.”

Timo Laaksonen, Xtract CEO, said: “We ensure that Flirtomatic takes full advantage of its unique capability to understand better who their members are, what drives them and who are the most influential members for viral campaigning.

“The use of this intelligence for highly targeted promotions allows Flirtomatic to immediately boost sales of its value-added services.”

Flirtomatic plans to expand the use of Social Links following its US launch.