Tiscali will not be rebranded

As with many takeovers, it looks as if the Tiscali brand will be staying around for some time to come, according to the chief financial officer of the Carphone Warehouse, Roger Taylor, in an interview with Dow Jones Newswires.

The deal makes the Carphone Warehouse the number one internet service provider to households in the UK, yet for Tiscali customers it could be like living in broadband limbo, with no offers or additional services coming online, while TalkTalk will continue to be marketed.

Yet for the Carphone Warehouse not re-branding and integrating the Tiscali customers into the TalkTalk family could alienate them.

The plan should be to romance the 1.75 million ex-Tiscali customers in an attempt to convert then over to TalkTalk’s phone and mobile services.

It is early days and no doubt there are plans in hand for Tiscali subscribers to be shown the benefits of the Carphone Warehouse.