TiVo Reports Loss of $4.1 Million

This really isn’t quite part of the normal news and/or reviews that is commonly posted on this site, but still, this bit of information is interesting specially for those who pegged their interests on the current trends and issues of the consumer entertainment market.

For the first quarter of fiscal year 2010, TiVo, a company that pioneered the digital video recorder, announced its loss of $4.1 million, or 4 cents per share. This is quite the opposite of last year’s reported $3.6 million profit.

Currently, TiVo subscribers have reached a total of 3.2 million. This is a step towards their goal of becoming a single destination for all video entertainment, whether it’s content from cable, satellite, or streaming over broadband. But still, figures prove that this hasn’t been realized yet.

To increase its subscriber base, it has relied heavily on partnerships with companies like DirecTV, Cox Cable, and Comcast, which is beginning to roll out its TiVo service in a few markets. Recently TiVo has added more streaming-video options through partnerships with Blockbuster, Netflix, and Amazon HD.