HDTV/3D TV News
Although the downturn in the economy has affected many industries, HD television reports steady growth with a 17.3% rise in sales in North America in just the first quarter of 2009.
iSuppli’s VP Joe Abelson said that the recession has actually aided the television markets as people are staying home as an alternative to heading out, and want the best while at home leading to the increase in sales of HD television sets.
As a reflection of the times though, value branded sets sold at a much higher rate, with about 70% of all new television sets sold in the US priced under $1000.
Still, this is a 7% increase from just last year.
The largest amount of HDTV sets sold fell in the $600-$999 price range with an overall rise in sales of 3.6%.
HDTVs have also been falling in price as the technology is becoming more mainstream and available on more cable and satellite provider services which also lends a hand to the increase.
According to popular consumer group Nielsen, 23.2% of all homes in the US had an HDTV set, with stronger growth rates in metropolitan areas such as New York City, Washington DC, and Boston.
Outside of HDTV, Blu-Ray players have also seen an increase in sales as movies and other video devices have fallen in price.
NPD Group speculates that with the falling price of HDTV sets people are using their savings to purchase a compatible Blu-Ray player to complete the viewing experience.
Men were the largest spenders, with them typically making an HDTV purchase costing around $902 on average, and the average women’s sale weighing in at a substantially less $558.
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