MobiTV says mobile TV viewing is increasing

Chairman and CEO of MobiTV, Charlie Nooney, recently announced that the company has seen a new demand for mobile television leading to a sharp increase in its customer base.

Reports show that MobiTV now has over seven million subscribers in the US, which is a rise of over two million subscribers in just six months.

This trend is not limited to MobiTV, as the Nielson Company reported that during the last quarter of 2008 approximately 11 million Americans used wireless video services, a nine percent increase from the previous quarter.

A large part of the increase is attributed to the introduction of 3G to most of the US wireless carriers, which allows content access that is ten times faster than previous networks

MobiTV is taking advantage of the current jump in interest by extending its many offerings to include an on demand video service model that requires payment, with free live broadcast feeds from basic television channels in the US, including news, sports, and regular programming.

Additionally, MobiTV is working on a model with capabilities similar to a DVR device which was shown at the National Association of Broadcasters in the beginning of 2009.

American consumers can choose to currently use two mobile television providers, MobiTV and ‘mobisodes’ which are designed specifically by networks to be viewed on a mobile device.

US Cellular supports 3G across America and currently boosts 6.2 million consumers throughout the US, who all have 3G capabilities to watch television from their mobile devices.