Sky say rivals want a free ride

Sky has built up its business with no outside help and has developed a customer base & catalogue of content.

Now Ofcom wants it to share programming and Sky believes its rivals just want a free ride, according to the chief executive, Jeremy Darroch.

Whatever way BSkyB is looked at, the broadcaster has done a lot for TV.

It has opened up the world to viewers, advertisers and producers, but its content is only available to those who are willing and able to pay for it.

This is a problem for broadcasters because the BBC has the licence fee and commercial TV has advertising, but Sky has subscribers and advertisers, and it is this that gives the broadcaster the upper hand.

However, the regulator does not accept this and is looking to force BSkyB to hand over content to rivals at a discounted price in order to increase competition.

This is a battle that is going to run for some time.